Fox Sports is using car parts to drive a massive traffic spike that could help it win a new round in the fight for the NFL playoffs.
The sports channel has built a system that will allow viewers to scan car parts for parts they can buy on its website and then have the online service automatically pick up the parts they need for the vehicle, the network said in a statement.
The system is called the car parts picker and the system works by picking up all the parts available on Fox Sports, then finding them in a local car parts store.
“The picker allows FOX Sports viewers to easily browse all of the cars available on the FOX Sports app,” Fox Sports said in the statement.
“By scanning car parts, viewers can quickly find parts they might need for their vehicle.”
The pickers are now available to users across the US and Canada.
The move comes after several major car brands have taken action against the sports channel, with Volkswagen pulling ads from Fox Sports last week.
Fox Sports’ decision to launch its own car parts picking service could help the channel reach its goal of 100 million subscribers by the end of 2019.
“With our new picker system, we are helping FOX Sports reach the milestone of 100M viewers by the year’s end,” FoxSports president Chris Broussard said in an announcement on Tuesday.
“Our new car parts collection will enable us to continue to offer our viewers the most comprehensive car parts selection possible, with no additional cost to consumers.”
Fox Sports will begin offering the pickers in the US in March.