Chevrolet and Chrysler announced plans Friday to bring the auto industry back to the basics with an auto-parts initiative that promises to reduce the cost of parts and services for consumers.
Chevrolet, the second-largest automaker in the U.S., said the initiative would start with a partnership with the U-Haul brand to provide consumers with “cheap” parts at “lower prices than the current auto industry.”
The announcement comes amid an industry push to reduce prices and simplify the way customers shop.
In addition to the Chevrolet-Chrysler initiative, General Motors Co. and Ford Motor Co. said they would work with the companies to offer “cheaper” options, such as the Chevy Spark, Ford Escape and Chevrolet Suburban, as well as the Ford Focus and Ford Fusion.
Chevy said it will also offer “newly available” Chevrolet Bolt and Fusion models starting next month.
Ford said it would also offer Bolt and the Fusion in a few cities.